Some of my thoughts and things we look for: People with disabilities are no more “the same” than are people without disabilities, so flexibility in designing your tours to match the varied interests and needs of people, even people with similar disabilities, is important. We are drawn to tour companies who engage with the traveler as an individual to learn of the specific needs and interests of that individual in designing and adapting tours, including group tours. Having appropriate accommodations that are designed to match the needs instead of accommodations that function as a “get by” is also important. I think it important to remember the money spent by people traveling should hold the same value, tied to the same quality of personal experience, regardless of ability. This does not, of course, mean all experiences can be the same; however, the overall lived experience and response of the travel should be similarly matched. Just our two cents, whatever value that might have. 🙂